For anyone looking to learn color theory, let’s take a trip.

For anyone wanting to learn color theory, let’s take a trip. This brand of acrylic paint is here to help make your journey just a little bit easier. Each paint kit comes with access to the Trippy Ink app, where you can keep track of all your supplies and scan everything around you, and the app will tell you to make that color with what you have. For this project, I combined branding, advertising, interactive, package and merchandising design to make one cohesive brand using bold color and material experimentation.